What comes to your mind, when you hear the term” wish list”? The application of this feature is exactly how it sounds like: a list of things that you wish to get. As an online store owner, would you like your customers to be able to save products in a wish list so that they review or buy them later? Would you like your customers to be able to share their wish list with friends and family for gift giving?Offering your customers a feature of wish list as part of shopping cart is a great way to build loyalty to your store site. Having the feature of wish list on a store site allows online businesses to engage with their customers in a smart way as it allows the shoppers to create a list of what they desire and their preferences for future purchase.Does every e-Commerce store needs a wish list? The answer to this question in most cases is yes, because of the following reasons:Understanding the needs of your customers - A wish list is a great way to know what is in your customer’s mind. Try to think the purchase history as a small portion of the customer’s preferences. But, the wish list is like a wide open door that can give any online business a lot of valuable information about their customer and what they like or desire.Shoppers like to share their wish list with friends and family - Providing your customers a way to email their wish list to their friends and family is a pleasant way to make online shopping enjoyable for the shoppers. It is always a good idea to make the wish list sharable by a unique link so that it can be easily shared though different channels like email or on social media sites.Wish list can be a great marketing tool – Another way to look at wish list is a great marketing tool because it is extremely targeted and the recipients are always motivated to use it. For example: when your younger brother tells you that his wish list is on a certain e-Commerce store. What is the first thing you are going to do? You are most likely to visit the e-Commerce store, check out the wish list and end up buying something for your younger brothe